We ran across this item the other day in the NAR Newsletter and thought a synopsis might be helpful. A link to the actual Final Rule is provided below.
The Federal Trade Commission has revised its rules implementing the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM). Can-Spam regulates commercial emails and since its enactment in 2005, has clarified what qualifies as a commercial email subject to the Acts requirements. The revisions to the rules help in part to clarify the following four items:
- What constitutes an acceptable method for opting out of future emails;
- Revised definition of “sender”, clarifying to whom the rules apply when the email contains multiple advertisements;
Tags: internet, Technology
