Technology

We ran across this item the other day in the NAR Newsletter and thought a synopsis might be helpful. A link to the actual Final Rule is provided below. The Federal Trade Commission has revised its rules implementing the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM). Can-Spam regulates commercial emails and since its enactment in 2005, has clarified what qualifies as a commercial email subject to the Acts requirements.

The revisions to the rules help in part to clarify the following four items:

1. What constitutes an acceptable method for opting out of future emails;
2. Revised definition of "sender,"  clarifying to whom the rules apply when the email contains multiple advertisements;
3. Clarification of what…