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This category is where we discuss technology that is useful for real estate and the internet.

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FTC Issues Updated CAN-SPAM Rules

Friday, June 13th, 2008 at 5:31pm. 2,173 Views, 0 Comments.

Commercial Email RulesWe ran across this item the other day in the NAR Newsletter and thought a synopsis might be helpful. A link to the actual Final Rule is provided below. The Federal Trade Commission has revised its rules implementing the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM). Can-Spam regulates commercial emails and since its enactment in 2005, has clarified what qualifies as a commercial email subject to the Acts requirements.

The revisions to the rules help in part to clarify the following four items:

  1. What constitutes an acceptable method for opting out of future emails;
  2. Revised definition of "sender,"  clarifying to whom the rules apply when the email contains multiple advertisements;
  3. Clarification of what…

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