Marketing Information for Selling
Your Southwest Florida Home

Our Marketing Focus

To be successful in selling your home in Southwest Florida you have a variety of options from which to choose. At Gulf Coast Associates, Realtors we'll guide you though the selection of a more focused marketing approach that fits your individual needs, as competition is fierce based on the number of both new and existing homes currently on the market in SW Florida.

Our approach for marketing your SW Florida home is to first provide the necessary basics; namely widespread exposure through all available multiple listing services in your area with localized exposure based on the type of property you are trying to sell.

What we do from that point forward is what separates us from other real estate firms. Specifically, we’ll assist you in devising a marketing plan that fits your individual needs and gives your SW Florida home the most exposure possible in order to affect a successful sale. Here's some marketing information for you to consider:

Multiple Listing Service Exposure

Statistically, the majority of homes are sold by other real estate agents through the use of the Multiple Listing Service. At Gulf Coast Associates we belong to two of the largest listing services available in Southwest Florida, share alliances with two of the other largest and belong to both Florida's statewide listing service, the Florida Living Network, and the National Association of Realtors listing database, Realtor.com. In addition, we have affiliated ourselves with several international listing services so your home will enjoy maximum "blanketed" coverage where agents and buyers can find it at anytime.

Internet Exposure

No longer do Buyers search classifieds in the local paper for listings - 80% or better begin their search on the "Net". With a highly mobile population, a strong second home market for buyers that are both national and international in scope, and the volume of property for sale in Southwest Florida, the Internet is taking real estate sales into the next generation. Just visit our real estate resources pages to see some examples. Without this type of exposure your home will be missing out on numerous potential buyers searching for homes for sale in Southwest Florida.

At Gulf Coast Associates, our website enjoys extraordinarily high rankings with every major search engine available. Further, we've added one of the best multiple listing service IDX search solutions (database search for homes) on the market, so buyers can easily enter their search criteria and find all the available listings of homes for sale on Southwest Florida's Gulf Coast.

Additional Marketing Focus

• Professional Video Tours and Slideshows - Every home receives a professional video tour or slideshow. With so many Buyers seeking information from the "Net" it's imperative that as many photographs as possible be available.
• Open Houses, Email and Direct Mail Campaigns - We'll provide a detailed schedule of appropriately scheduled Open Houses for your property. And, each home will be scheduled for a mass Agent Open House to introduce your home to the agents working in your area. In addition, your home's pictures and salient features will be emailed to every agent participating in the Multiple Listing Service. Plus, your neighbors will receive a postcard mailing of "Just Listed" letting them know your home is available. You'd be amazed how many SW Florida homes sell via this "word of mouth" avenue.
• Reverse Prospecting - A real easy way to understand this concept of marketing is "match-making". By entering your home's data into the various multiple listing services we can also do a "reverse prospect" list. We'll know, before we even list your home, who is looking for one like it and we can immediately contact those Buyers through their representatives. Further, we maintain a list of what our own Buyers are seeking so your home can immediately catch the eye of a prospective Buyer registered with our firm.

While these are just some of the examples of the ways that Gulf Coast Associates will help you with "focusing" the marketing of your home, there are many others which you may want to consider depending on your individual situation. For a more in-depth discussion on what we can do, please feel free to contact us and one of our associates will be glad to go over all the options we have available.

More Southwest Florida Seller Information

For information on other Southwest Florida real estate related topics, please use our Seller's Library. It's full of useful information for selling your Southwest Florida home.

Southwest Florida Sellers Library

Each Includes In-depth Topic Discussion

Real Estate Terms Glossary Index